The Chairman of Budweiser says, "I'd like the most refreshing beer in the world, 'The King Of Beers': give me a Budweiser."
The bartender takes a bottle from the shelf and opens it for him .
The Chairman of Guiness says, "I'd like the only beer in the world worth really, truly waiting for: give me a Guinness."
The bartender serves him.
The Chairman of Carlsberg says, " I would like the world's best beer, drunk in more countries than any other: give me a Carlsberg."
He gets it.
Vijay Mallaya sits down, looks around and says, "Just give me a Coke."
The bartender looks at him, shrugs, and serves him.
The other brewery bosses laugh loudly and say, "Hey Vijay, how come you aren't drinking a Kingfisher?"
"Listen," says Vijay Mallya, "If you guys aren't drinking beer, neither will I"